Broadstroke Promotions | Promotional Products and Apparel | Brand Marketing

Generation Z vs. Millennials: What’s the Difference?

Mar 13

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

The History of Promotional Products

Feb 26

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

6 Products to Welcome Students Back to School

Feb 11

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

Branding 101: Let’s Talk Logos

Jan 27

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

What’s Up With Unboxing Videos? The Trend You Must Try

Nov 29, 2025

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Graphic Design Terms Everyone Should Know

Oct 15, 2025

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

What Makes Gen Z Tick?

Sep 23, 2025

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

8 Graphic Design Mistakes to Avoid

May 22, 2025

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

A Marketer's (Tiny) Guide to Promo at Trade Shows

Mar 26, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

It's Party Thyme: 7 Products for Plant Lovers

Mar 12, 2025

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

Relax and Unwind With These 10 Promo Products

Nov 2, 2024

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

Case Study: Keep it Cooler

Oct 26, 2024

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Graphic Design Terms Everyone Should Know

Oct 18, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

5 Fail-Proof Ideas for Your Business Instagram

Aug 7, 2024

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Our Top 10 Favorite Eco-Friendly Products

May 20, 2024

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

Your Guide to Promo Hats

Apr 21, 2024

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

5 Promo Products to Make Your Office Safer for Employees

Jan 17, 2024

As business' doors open back up and employees step into the office, it's essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that has 3 em...

The Best Apps For Organization

Sep 27, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Jul 8, 2023

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

6 Reasons You Need a Company Store

Jul 1, 2023

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Branding 101: What Makes a Brand Powerful

Jun 2, 2023

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Top 3 Color Trends for 2022

Apr 26, 2023

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...

Case Study: This Promotional Product is in the Bag

Mar 21, 2023

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

6 Things You're Missing Out on by Not Using Promotional Products

Feb 27, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

16 Ways Color Affects Your Branding and Marketing

Feb 20, 2023

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Reusable vs. Disposable Items

Jan 9, 2023

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

How Promo Products Can Tell Your Brand's Story

Jan 1, 2023

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Bamboo: It's Not Just for Pandas!

Dec 9, 2022

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

6 Products to Show Your Support for Breast Cancer Awareness

Oct 18, 2022

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

6 Purr-fect Promo Products for Cat Lovers

Sep 11, 2022

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

How to Put Together an Onboarding Kit

Aug 21, 2022

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

6 Benefits of Customer Loyalty Programs

Aug 13, 2022

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Craft the Perfect Trade Show Swag Bag

Mar 7, 2022

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...